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Digital Banking App Bank Partners with CleverTap

Therefore, Übank remotely solves all financial needs of customers, especially for low- and middle-income customers, by automating the banking process.

Digital Banking App Bank Partners with CleverTap - Figure 1

CleverTap and the bank just announced a partnership


By integrating CleverTap’s solution into its digital banking platform, Übank can now leverage its ability to engage and engage users more effectively across three key services: payments, deposits and spending, while reducing the average cycle time for deposit services.

CleverTap also helps banks personalize their user experience by analyzing real-time data on user behavior and accurate predictive recommendations, thereby increasing opportunities for customer engagement and more tailored to each user’s needs.

Marc-Antoine Hager, VP of Regional Sales at CleverTap, said: “We are delighted to support Übank’s digital journey, serving millions of users in Vietnam. With our marketing automation and artificial intelligence (AI)-based capabilities, Übank can optimise its digital marketing campaigns and achieve higher user engagement.”

Vietnam is one of CleverTap’s key markets in Southeast Asia. According to Google’s e-Conomy SEA 2021 (Southeast Asia Digital Economy) report, Vietnam is expected to be the fastest growing internet economy in Southeast Asia over the next 10 years. The report also predicts that the country’s overall internet economy could now be worth $57 billion by 2025, growing at a compound annual growth rate (CAGR) of 29 percent.