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What role did the iPod play in Apple’s success?


according to edge, more than 20 years after the first iPod was released, and more than a decade in the shadow of the iPhone, it’s hard to remember how important this device was to Apple. In fact, the iPod helped Apple get to where it is today and was a key factor in getting the company out of trouble.

What role did the iPod play in Apple's success? - 1. Photos

In 2001, late Apple CEO Steve Jobs introduced the first iPod

Reuters

iPod helps Apple operate more broadly

In October 2001, the late Apple CEO Steve Jobs introduced the iPod, an iconic portable music player that synced with a Mac via FireWire and stored 1,000 MP3 songs on a 5 GB hard drive. It wasn’t the first portable music player, but through Apple’s advertising, many people took an interest in it, as they were brought to an on-device music library with just a few clicks. on the go.

A few years later, iPod sales boomed as Apple introduced more iPod models and added Windows support. In 2002, Apple sold about 400,000 iPods, according to Statista. By 2006, that number had risen to 39 million units per year. The iPod quickly fell behind the Mac in device sales, reaching a wider audience and making Apple known to the public as the company that made the products in their pockets. Since then, iPod sales have continued to grow, reaching more than 51 million units in 2007—the same year Apple introduced the iPhone.

What role did the iPod play in Apple's success? - 2. Photos

Before the iPhone in 2007, iPod sales continued to grow strongly

Reuters

But even when the iPhone was introduced, the iPod remained influential, as Steve Jobs described the smartphone as a “widescreen iPod with touch controls.” It’s an apt comparison because the iPhone is built around many of the same concepts as the iPod: it must sync with iTunes to activate and set up. Even after setup, users will see an app called iPod with a device icon adorned with classic wheels.

Then, after running the iTunes Music Store for five years, Apple launched the App Store in 2008—the service launched in 2003 as a way to buy digital music for the third-generation iPod. In 2006, Apple also started selling movies on iTunes.

The dazzling success of the iPhone

The departure of the iPod was predicted long before the iPhone’s sales success. In the first quarter of 2009, iPod sales reached record levels when consumers purchased 23 million iPods, including the Shuffle, iPod Touch, iPod Nano and iPod Classic.

The iPod will never reach that peak again, as fewer and fewer people are buying the iPod as iPhone sales soar, especially with the addition of the iPad in 2010—a product that sold only 2 years after its launch It quickly surpassed the iPod. Back then, if you wanted an iPhone without voice calls, the iPod Touch was a good device, but for most people, the iPad was a better fit.

Over the next decade, the iPod’s importance to Apple continued to decline. By 2015, Apple included the iPod in the “Other Products” category of its earnings report, along with Apple TV, Apple Watch, Beats, and Apple-branded and third-party accessories. As a result, the iPod Classic was discontinued in 2014, the iPod Nano and Shuffle were discontinued in 2017, and now the iPod Touch is discontinued in 2022.

What role did the iPod play in Apple's success? - 3. Photos

The 7th generation iPod Touch released in 2019 is the last member to end the iPod era

Reuters

It’s hard to imagine how many 7th generation iPod Touches Apple has sold over the past few years, but it’s clear that since Apple has discontinued production, many people will want to buy the last device as a souvenir.